"We wanted to prove that a new brand could earn trust before it even made its first sale"
Tyla C.
CEO/Sr. Web Designer
"We wanted to prove that a new brand could earn trust before it even made its first sale"
Tyla C.
CEO/Sr. Web Designer
My role in this project was to guide the founder through every step of building a credible online presence from scratch. I designed a clean, conversion focused e-commerce site, connected him with branding and marketing pros, and coordinated the process from setup to launch. By the end, DadHumorTees had a fully functional store, strong backend systems, and a polished platform ready to showcase the brand’s humor and personality.
My role in this project was to guide the founder through every step of building a credible online presence from scratch. I designed a clean, conversion focused e-commerce site, connected him with branding and marketing pros, and coordinated the process from setup to launch. By the end, DadHumorTees had a fully functional store, strong backend systems, and a polished platform ready to showcase the brand’s humor and personality.
Creative сhallenges
When DadHumorTees came to me, they had the vision, but none of the infrastructure.
Building a website for a brand with zero online presence came with unique hurdles. With no existing branding, photography, or content to build from, the challenge was creating a site that looked credible and ready for sales even before the products were finalized. My goal was to design a layout that felt established, simple to navigate, and easy for future team members to update as the business grew. I also had to balance functionality with flexibility, ensuring the store could expand once his marketing and designs caught up. The result was a polished, professional website that made a brand new company look like it had been in business for years.
Creative сhallenges
When DadHumorTees came to me, they had the vision, but none of the infrastructure.
Building a website for a brand with zero online presence came with unique hurdles. With no existing branding, photography, or content to build from, the challenge was creating a site that looked credible and ready for sales even before the products were finalized. My goal was to design a layout that felt established, simple to navigate, and easy for future team members to update as the business grew. I also had to balance functionality with flexibility, ensuring the store could expand once his marketing and designs caught up. The result was a polished, professional website that made a brand new company look like it had been in business for years.
User experience focus
Because DadHumorTees was starting from scratch, the main goal was to make the website feel simple, trustworthy, and effortless to shop, even without brand recognition.
I focused on creating a clean, scroll friendly layout that highlighted the humor behind the brand while keeping navigation straightforward. Every section was built to guide users naturally toward checkout, from clear calls to action to mobile-optimized product displays. The goal wasn’t just to make the site look good, it was to make it intuitive for first time visitors who had no reason yet to trust the brand.
User experience focus
Because DadHumorTees was starting from scratch, the main goal was to make the website feel simple, trustworthy, and effortless to shop, even without brand recognition.
I focused on creating a clean, scroll friendly layout that highlighted the humor behind the brand while keeping navigation straightforward. Every section was built to guide users naturally toward checkout, from clear calls to action to mobile-optimized product displays. The goal wasn’t just to make the site look good, it was to make it intuitive for first time visitors who had no reason yet to trust the brand.
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