Email marketing is the fastest and cheapest way for you to grow your business.
Emails are used almost by everyone, and their audience only increases: right now there are over 3.7 billion email users out there! In the internet world, having no email address leaves you digitally homeless. And in the business world, not using your customers’ emails equals unrealized potential and wasted money. If you’re still not sure why your business should invest time and resources in email marketing, let these 7 reasons convince you.
1. Repetition = Recognition
Here’s the thing about humans: we forget stuff. Fast.
(Exhibit A: What’s the first sentence of this blog? ……exactly. You see my point.)
Marketing is about more than awareness; it’s about remembering. Your audience needs to see your name, your voice, your value on repeat if you want to stay relevant.
Social media might show your content to a fraction of your followers. But email? It shows up for everyone on your list (even if they don’t open it).
That repeated exposure builds familiarity and familiarity builds trust.
2. Owned Media Channel
This cannot be overstated: You own your email list. Unlike social media followers or ad impressions both of which are subject to third-party control you have full access to your subscribers.
That means no sudden algorithm changes tanking your reach. No platform policy updates that cut off access. With email, your list is yours to grow, segment, and nurture. It’s an asset that appreciates over time especially when you invest in maintaining its health.
3. Data-Driven Optimization
Every email you send is an opportunity to learn. With robust analytics, you can track open rates, click-throughs, conversions, A/B test results, unsubscribe trends, and more.
These insights help you:
Refine your messaging
Improve your subject lines
Optimize send times
Tailor content to what resonates
Over time, these incremental improvements can lead to significantly higher engagement and ROI.
4. Automation At Scale
Email is no longer just about newsletters or one-time blasts. Today’s top-performing marketers use automated email workflows that respond to user behavior in real-time.
Whether it’s welcoming a new subscriber, recovering an abandoned cart, or reactivating an inactive customer, automation allows you to:
Stay relevant
Reduce manual effort
Scale your communications without additional headcount
With a platform like DailyStory, these journeys can be fully customized and triggered by specific behaviors, such as email opens, page visits, or SMS clicks creating seamless cross-channel experiences.
5. Your Website Isn't Mobile Friendly
Over 70% of web traffic now comes from mobile devices. If your website isn’t optimized for mobile, you’re losing a huge portion of potential customers.
A non-responsive site leads to poor user experience, tiny text, misaligned buttons, and endless zooming frustrate users and increase bounce rates.
Solution:
A mobile-first redesign ensures that your website looks and functions perfectly on all devices, phones, tablets, and desktops providing a seamless experience that encourages users to stay longer and engage more.
6. Your Website Isn't Mobile Friendly
Over 70% of web traffic now comes from mobile devices. If your website isn’t optimized for mobile, you’re losing a huge portion of potential customers.
A non-responsive site leads to poor user experience, tiny text, misaligned buttons, and endless zooming frustrate users and increase bounce rates.
Solution:
A mobile-first redesign ensures that your website looks and functions perfectly on all devices, phones, tablets, and desktops providing a seamless experience that encourages users to stay longer and engage more.
7. Your Website Isn't Mobile Friendly
Over 70% of web traffic now comes from mobile devices. If your website isn’t optimized for mobile, you’re losing a huge portion of potential customers.
A non-responsive site leads to poor user experience, tiny text, misaligned buttons, and endless zooming frustrate users and increase bounce rates.
Solution:
A mobile-first redesign ensures that your website looks and functions perfectly on all devices, phones, tablets, and desktops providing a seamless experience that encourages users to stay longer and engage more.
